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Friday, 20 November 2009

Unique Selling Point

As the Torrents are an indie band and hold the image of being rebellious and crazy, we need to make them unique in order to catch the audience's attention and make them more interesting than being the same as every other British band. We want to combine the 'unexpected and familiar' (G.Burton 2000) in order to create a sense of familiarity and excitement also,


'Repetition and recognition leads to expectation and anticipation' (G.Burton 2000).
The bands music is thoughtful and contains social messages rather than wrote about love and relationships. This makes them more individual as many bands do not carry strong social messages or express their opinions through the use of song.

For our video, our main focus isn't on the bands performance as we aren't including the band at all. This makes it different to other indie videos, yet the narrative fits the genre as it includes young, rebellious people, and involves typical locations.

(The Torrents above)


Beckie :-)



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