Excellent group! Very good research and links to video and images- well used quotes etc...
You need to outline your plan/idea for your project - the band your are using/genre etc... as you havent done this yet!
You now need tofocus on your Target audience - you need an age range, gender bias, race and socio-economic status (of relevant) - you can have secondary audiences that are wider but you need a more specific target - dont forget to use Young and Rubicon for your psychographic profiling too. Dont forget to put your audience questionnaires and results on here also.
Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots etc...
Remember also to outline your artists and brand image you are trying to create through your products.
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