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The label Rough Trade manages Indie bands who have unique genres yet all of them carry the brand image of youth, fun, rebellious and unique. Furthermore, all the bands are stylistic such as the Libertines, Mystery Jets and the Strokes who are all signed to the Indie record company Rough Trade. In partnership with Rough Trade is the well known singer Duffy who promotes the image of innocence, unique talent and youth. Here is part of her campaign:



As we can see Duffy portrays a stylistic and innocent image in her black and white photo. Here is her album cover:



Again the image portrayed is innocence and the album cover probably did not cost much to develop which is a typical trait of the indie genre as they are not finically stable unlike major record label with defined genres. Finally here is one of her videos:



Amy.