Audience

Using demographic profiling, our audience would be a mix of males and females around the ages of 16-25 years old. The reason for this being that they are a young and rebellious indie band, yet they have extremely meaningful lyrics rather than just being simply about love and drugs. They would most appeal to the British public as their songs sometimes contain lyrics about the bad state of the country, and also their logo is the Union Jack, again appealing to the British public. The audiences socio-economic group is more likely to be group E as they appeal more to younger people, who are mostly students. However, they would also appeal to group D as these are the working class, along with the band, and their lyrics and image would fit their interests and ideologies.

Using psychographic profiling and Young and Rubicam's consumer characteristics, the band would appeal mostly to the 'Individuals', as their brand image is quirky and individual. This means the bands audience would also follow this image and aim to be different.

'Torrents' fulfill safety and belonging needs when looking at Maslow's 'Hierarchy Of Needs', as their songs include subjects such as employment, friendship, sexual intimacy and morality. The band also include all four major categories of the Uses and Gratifications theory through their brand image, songs and advertising. For example, they offer escapism from everyday pressures by singing about subjects that the public are currently fretting about, they involve personal relationships and personal identity as all of their songs are about real life, and also surveillance as they sing about current situations to help clarify what the British public think about things.

Our video will appeal to the bands audience as it is going to be quirky and individual, therefore appealing to the 'Individuals'. Also, the band are local and working class, therefore singing about current situations which people are worried about. Also, they have a brand image of being young and rebellious in order to appeal to a young audience who also follow this image.

Beckie