As the Torrents are a British band, they would belong to an indie label such as Rough Trade Records. This institution is home to many similar bands, such as The Libertines and The Strokes.
Most British labels have the same traits, these being low budgets and advertising by British web, for example networking sites such as Myspace and Facebook, twitter and youtube. Rough Trade Records also do this!
Rough Trade records have a low budget for their music videos, which means recording the footage in typical locations such as streets and cities, rather than a full theatrical video that takes place in a studio or extravagant locations. An example of this would be the Kanye West video 'Touch The Sky' which involves expensive equipment and well known stars. On the other hand, a video for the Arctic Monkeys was made on the streets of Britain, using unknown people or aspiring actors and no expensive equipment was needed. The use of gritty streets and crumbling buildings fit the indie genre well, as it is all about being down and dirty and 'up for a good time'!
Becky
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