Genre continued

As we can see in the video below, the Arctic Monkeys do follow the typical conventions of the indie genre. The video is set in a working class environment, in a city or on the streets. The video follows the life of a girl who lives on the street and in love with a dangerous man. This follows the typical conventions of indie music videos as indie bands often use the story line of love or relationship in their videos. Typical indie clothing is worn such as jeans, trainers and t-shirts as well as having long hair. The lighting used is dull and dismal also following the conventions of the indie genre. The camera shots used are varied but do stick to the common close ups, zoom ins and zoom outs etc., associated with the indie genre. There are examples of violence towards the girl at the end of the music video offering an alternative reading again indie bands tend to use this technique to appeal to their audience. Other conventions of the indie genre are based round live performances and concentrates mainly on the musicians talents, the video below does break the conventions but still succeeds in representing the image of the band and portraying their brand image.

http://www.youtube.com/watch?v=skUJ-B6oVDQ

In the above video, the indie/rock band Coldplay also follows the typical conventions of the indie genre, but unlike the Arctic Monkeys do this throughout the video, not offering an alternative view as they are owned by a media conglomerate. the video is set in the streets of what appears to be London, the camera is concentrated on the main singer and switches between close ups, soom in and zoom outs and lower and upper angles common in the indie genre. The singer is walking towards the camera through the streets and is wearing the typical clothing of the indie genre, this being jeans, trainers and a jacket. The colours used are mainly again dark and dismal again cohering with the typical conventions of the indie genre. When the song kicks in the camera follows the main singer running through the streets of London straight on to stage at a live performance. This follows the trend of indie music videos and follows the traditional rock trend of music videos being filmed showing their talent in live performances. The video shows the whole band playing their instruments i an attempt, like many indie bands, to ephasise their musical talent.

Luke (analysing the trend of the arctic monkeys video with our band)