Representation

The cast we will use in our music video will be young men and women, who will follow the stereotype of the young, fun, rebellious teenager who is out to have a good time and don't care about anyone else but theirself.

We will attempt to match the teenage stereotype with the use of costume and props, for example the characters will wear typical teen clothing such as jeans, trainers and a t-shirt and they will act rebellious on the video, as it is shot on a night out. We will attempt to include all the mishaps on a night out. The image will be mediated and will be over exaggerated to emphasise the brand image of the band. The media uses this stereotype of teenagers to create an image of mischief, but the band will use this stereotype to create an image of freedom and fun. So two different interpretations can be made from this stereotype, depending on who is watching the video.

Luke