For our coursework, we are creating a music video for a local indie band called 'Torrents'.
Our video is going to be filmed using P.O.V shots in order to go against typical conventions of a music video and make our product more individual. The beginning of the video is going to be showing young adults getting ready to go out with friends on a night out. During the video we are going to show travelling to the location where they are about to spend the night, arriving there and the antics that take place whilst partying. The ending of the video will be clear as we will show the person getting home and jumping in bed, tired from the eventful night that took place!
The video follows most of the typical narrative structure conventions as it has a clear beginning, middle and end and also involves youths and taboo subject matters in order to create interest and appeal to a young audience. However, the video breaks many rules as it doesn't involve a live performance by the band and is all filmed using P.O.V shots.
A major influence towards our groups video is one of The Prodigy's songs 'smack my bitch up'. The video involves taboo subject matters such as drugs, alcohol and domestic abuse and also uses P.O.V shots all the way through:
http://www.youtube.com/watch?v=20tWDFxQq5A (only the beginning of the video is allowed to be shown as it has been banned.
Another video which follows the same storyline and involves youths partying and having a good time is the Black Eyed Peas video 'I've got a feeling'. This has also been a major influence upon our video:
http://www.youtube.com/watch?v=f_2rrxONlLo
Our media text doesn't follow many of the narrative theories we have studied, such as Propps' main characters, Todorovs' Equilibrium, Disruption, Re-Equilibrium'. However, one we will definitely follow is Levi-Strauss' binary opposites. An example of one of the opposites will be law abiding vs rebellious behaviour. The reason for using this theory is to create a unique selling point and attract a younger audience as they have to face this opposition everyday. We are also going to use Strauss' enigma codes theory throughout the text in order to make the video more interesting and make the audience want to watch it again.
Beckie, Amy & Luke
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